Boost AOV with smart in-cart and post-purchase upsells

What Cart & Upsell does

Cart & Upsell by Navidium is a Shopify app built around two systems for increasing average order value: Funnels, which show targeted product offers at key moments in the purchase journey — in the cart, on the product page, at checkout, and after an order is placed — and the Cart Drawer, a fully redesigned, on-brand version of your storefront's cart itself. Most merchants use both.

Everything is configurable from inside the app: which products to offer, when to show each offer, what discount to apply, each widget's appearance, and which pages display upsell offers.

Funnels are built around three core capabilities:

• Smart Triggers — show offers only to the customers most likely to accept them, using product-based, cart-value, customer attribute, and time-based conditions.
• Flexible Placement — display upsells where they'll have the most impact: cart drawer, product page, checkout, post-purchase page, or thank-you page.
• Configurable Widget — customize colors, fonts, button text, product details, and layout to match your brand and store aesthetic.

The Cart Drawer, meanwhile, comes with its own branding controls, a free-shipping progress bar, volume bundles, free gifts, and a built-in upsell carousel — see Carts Overview for the full breakdown.

Funnels vs. the Cart Drawer

There are two ways to add upsells to your store, and most merchants end up using both:

• Funnels — multi-step upsell sequences (Upsell → Placement → Discount → Display → Customize Widget) that you build once and reuse across triggers and placements. Start with Getting Started and Creating a Funnel.
• Carts — a fully redesigned, customizable version of your storefront's cart drawer itself, with its own branding, a free-shipping progress bar, volume bundles, free gifts, and its own upsell carousel built in. See Carts Overview to get started.

Funnels are best for targeted, rule-driven offers at specific moments; the Cart Drawer is best when you want the cart experience itself — not just a single offer inside it — to feel purpose-built for driving AOV.

The business model: why this is almost always a win for you

Cart & Upsell increases your average order value (AOV) by encouraging customers to add complementary products or upgrade to a higher quantity at moments when they're already committed to buying. Unlike some upsell approaches that feel pushy, Navidium's widget is designed to feel helpful — it surfaces products that genuinely complement what's already in the cart.

The math is straightforward: if your average order is $100, a 15% AOV lift means every customer who accepts an offer adds $15 to that transaction. At scale across hundreds or thousands of orders a month, that adds up to meaningful revenue with no additional marketing spend — the upsell offer itself is the sale.

Pricing is designed around the same principle: Navidium charges 3% of the revenue your accepted upsell offers actually generate, billed weekly and capped at $999 per month. If an order doesn't include an accepted upsell, you pay nothing for it — there's no flat subscription fee sitting on top of results you haven't gotten yet. See Billing for the full breakdown.

Getting Started walks you through enabling the app embed in your theme and building your first funnel. If you're here for the Cart Drawer instead, jump straight to Carts Overview.