Cart & Upsell
Placement
Choose where upsell offers appear: cart, product page, checkout, post-purchase, or thank-you page.
Placement options
The Placement tab controls which pages of the buying journey show this offer. Each location has its own checkbox, and some locations offer a choice of display style:
- Cart page
- Show the offer above the checkout button, or as a popup widget when the customer clicks the checkout button.
- Product page
- Show the offer as a popup when the customer clicks Add to Cart, or inline below the Add to Cart button.
- Checkout page
- Show the offer during Shopify checkout (requires Shopify Plus for full customization).
- Post-Purchase page
- Show the offer immediately after the customer completes their order, before they reach the thank-you page — ideal for a second, no-friction upsell.
- Thank you page
- Show the offer on the order confirmation page as a final upsell opportunity.
You can enable multiple placements on the same funnel — for example, showing the offer on both the cart page and the post-purchase page increases the number of chances a customer sees it.
Popup vs. inline widgets
Where a location offers both options, choose based on how much friction you want:
- Popup widgets (e.g., "When checkout button is clicked") interrupt the flow briefly to present the offer, which increases visibility but adds one extra step.
- Inline widgets (e.g., "Below add to cart button" or "Above checkout button") sit directly in the page layout with no interruption, which feels more natural but can be easier to miss.
Test both styles for your store — cart-page popups tend to convert best for high-margin add-ons, while inline placements work well for low-friction, low-price items.
Next, configure Discounts for the products in this offer.